Job Description
CNET Group is seeking an elite, heavy-hitting Vice President of Media & Brand Licensing to spearhead revenue growth, strategic innovation, and talent development specifically within the New York City market. As the world’s largest technology publisher portfolio, CNET Group commands a premier, high-HHI audience. In this pure leadership role, you will be responsible for guiding a team of elite sellers to scale partnerships, drive aggressive new business, and unlock next-generation revenue models. You will also oversee a multi-million-dollar Brand Licensing division and champion the media monetization strategy across our powerhouse portfolio—including CNET, Mashable, PCMag, Lifehacker, and ZDNET—reaching over 100 million unique visitors monthly.
Key Responsibilities:
- Oversee the growth of a multi-million-dollar Brand Licensing division and media portfolio, with a relentless focus on capturing new market share.
- Drive the media sales organization to aggressively pursue and close new business, leveraging our high-HHI audience profile to win premium, enterprise-level partnerships.
- Identify, build, and scale brand-new, non-traditional revenue streams to future-proof and diversify CNET Group's commercial business.
- Act as a dedicated mentor and 'Favorite Colleague,' actively coaching your team of sellers to expand their strategic capabilities and deepen agency/brand relationships.
- Partner with internal yield, product operations, testing labs, affiliate, and marketing teams to build bespoke, problem-solving commercial solutions for premium clients.
- Maintain a meticulous Salesforce pipeline, leveraging deep data fluency to deliver precise forecasting and consistent year-over-year growth.
Requirements
- 7+ years of digital media experience preferred, with 5+ years of direct sales leadership experience.
- Strong track record of managing high-performing sales teams, meeting/exceeding business goals, and developing internal talent.
- Demonstrated experience in building new revenue streams or driving business diversification (e.g., brand licensing, IP monetization, commerce, or affiliate models).
- Must be based in the Greater New York City area with the ability to work in our NYC office via our hybrid model and attend local client/agency meetings.
- Bachelor’s Degree or further education in a related field.